7 Easy Steps to Acquire International Clients

Now, it isn’t as difficult as it may seem at first. Sure, it takes time to get your first foreign client, but it isn’t a far-fetched dream. Once the wheels are in motion, you’ll grow rapidly in the global market.

Having a solid customer acquisition strategy is an essential component for any business.

Without it, you’re going to seriously struggle to grow your business in any kind of meaningful way. Working with foreign clients puts you up for a diverse range of opportunities. You grow and scale at a faster rate. And you’re better prepared to move through this competitive business world.

So, here are five unique and effective ways to get foreign clients from India. You can start implementing them right away and see results within a short span.

1. Have An Attractive and User-Friendly Website

The pandemic has made us acknowledge how important it is to have a digital presence.  A digital presence can benefit both the international buyer and the seller. Your website gives you an effective way to represent yourself in the digital space to the foreign market. It helps you to create a robust brand identity and take your products to a broader section of the audience.

2. Showcase Your Extensive Jewellery Collection with A High-Quality Image

Having high-quality images can highlight not only how your products and packaging look but can also help highlight your brand’s personality. Attractive images are especially important to immediately signal to high-quality buyers that you are an established brand that takes your business seriously. If buyers are routinely passing over your brand due to their judgment of your product images, that will, of course, result in fewer sales.

3. Sell On Popular Marketplace Online

There are numerous ways of selling online apart from starting an online website. Businesses can even sell their products through renowned international marketplaces. The growing competition among sellers encourages the industry to implement some new strategies to attract more customers to your product. Selling on foreign can easily give a brand more exposure and get you instant access to a vast number of potential international customers.

4. Keep Pricing Competitive According to The International Market

Setting prices is not an easy task even in domestic markets, but pricing in international markets is even more complex. Implementing a competitive pricing strategy for your business can help the business grow. Enriching your knowledge about your industry and relevant global competitors can allow you to make a better business-related decision, which in the long run, can increase your chances of success in the business world.

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”
-Katharine Paine

5. Offer Tropical Seasonal Discount

Seasonal sales are a great way to attract potential long-term customers. As a new or lesser-known brand, it is okay to expect mixed feelings from customers. But when offering a seasonal discount to an international market, it is important to focus on their local holidays. A potential customer from Germany will not connect with Diwali discounts.

6. Deliver On Time

In today’s business world, outstanding quality, cost, and delivery are market expectations that must be met. Period. No matter the quality of your company’s product, your customers will not buy it if you can’t deliver it on time. Very few⁠ — if any — companies have the luxury of being late on final product deliveries while simultaneously being able to keep their customers satisfied and coming back for more over the long term.

7. Cost-Effective Shipping

If you’re looking to grow your eCommerce business, expanding beyond your borders could be a great next step—but that means you need to figure out how to ship internationally. To do international shipping right, you’ll need a strategy that works for you and your business. You don’t need to know everything about shipping, but you do need to understand the available options and find an approach that will work again and again.

We hope this helped you clear out a few nagging questions you had when it came to growing your business internationally. Comment below if you want us to deep dive into particular points.