5 Things to Look For Before You Start Selling Online
Starting a jewelry line and running your own online store can be a daunting challenge. Fortunately, we’ve got a few steps to help you dive in right here.
Your customers want to be wooed. This is one of the many changes brought about by social media. Customers have become choosy because they have millions of options made available at their fingertips. You no longer control what they should see, hear, or buy. If you can’t meet their demands now, other jewelers will – in no time.
Selling jewelry online can be difficult and tricky so, here are a few pointers to note before you start selling online.
- Research your competitors
Before launching your online jewelry store, you’ll want to do some research on top performers in the space. Check out other online jewelry business competitors on the web and find out what they’re doing right (and wrong). This will help you to differentiate your brand.
2. Determine which eCommerce platform fits the needs of your business
How you build and power your website impacts the way you manage your online jewelry store. Bringing your store online requires a whole new toolset, which might initially feel overwhelming. Have no fear: while every business has different needs, you’ll be on the right path if you have your foundational features covered. Choose a platform that fits your budget and is easy for you to use. Hire an in-house Ecom expert to help you navigate through the tricky issues.
3. Invest in professional quality jewelry photography
Jewelry photography shouldn’t be neglected because it’s your link to your online consumers who cannot touch your product; hence, you must be able to convince them through the screen that your pieces are worth buying. High-quality photos have many uses. You can use it in your social media posts, on your e-commerce website or platforms, and with your direct mail marketing among many others.
4. Determine which eCommerce platform fits the needs of your business
This is an essential component of setting up your online jewelry website. You’ll need to create a marketing plan that leverages your brand and consumer loyalty to attract new and returning users to your site. This plan should include both online and offline strategies. A few examples include social, email, digital advertising, and event marketing. Every marketing strategy should include performance tracking and track them in tools like BigCommerce’s Ecommerce Insights and Google Analytics.
5. Start with a Soft Launch, Then Seek Opportunities
Finally, once you’ve set up a presence and have your jewelry collection ready to go, start with a soft launch. This is when you can start putting your brand plan into action and showcasing your marketing strategies in your industry. Remember, start slow, with a soft launch and look for opportunities to learn as you go.
Try implementing the above ideas and let us know in the comment section below what works for you and your brand.